Mitsubishi Dealership

Mitsubishi Dealership

Overview

Behind the Design: Crafting the New Mitsubishi Dealership in Frederick

As architects, we’re thrilled to have played a key role in bringing the vision for Mitsubishi’s new dealership in Frederick to life. Located in the heart of the Rt 85 commercial area, this state-of-the-art facility is a bold reflection of Mitsubishi’s refreshed brand identity, combining sleek modern design with functional spaces that elevate the customer experience.

A Bold New Look for Mitsubishi

Our design approach was driven by Mitsubishi’s desire to create a dealership that mirrors its bold, contemporary rebranding. The exterior of the building features a striking black, white, and red color scheme—an iconic visual identity that not only stands out but also reinforces Mitsubishi’s forward-thinking and innovative spirit.

The design is grounded in sleek, high-quality materials that emphasize a modern, upscale feel while remaining welcoming and approachable. Our goal was to create a space that feels as dynamic and forward-looking as the vehicles it houses.

A Harmonious Blend of Form and Function

While aesthetics were a key focus, the functionality of the space was equally important. The dealership combines pre-engineered building elements with traditional steel-framed construction, ensuring structural integrity and flexibility in the long term. The building’s layout was carefully planned to support both customer interactions and operational needs.

One of the standout features is the fully glazed showroom, which maximizes natural light and creates a bright, airy environment for customers. This transparency not only highlights Mitsubishi’s commitment to openness and customer satisfaction but also helps the dealership stand out in its commercial setting.

Beyond the showroom, we designed a full-service repair shop to ensure that customers can return for maintenance and service in a seamless, hassle-free way. This design provides optimal workflow, with separate customer service areas and efficient spaces for vehicle servicing.

A Customer-Centered Experience

The design of the dealership is fundamentally customer-centric. We focused on creating a welcoming environment, from the spacious, comfortable customer lounges to the intuitive layout of the showroom and service areas. Mitsubishi’s desire for an inviting, modern space was matched by our commitment to making every corner of the dealership functional and customer-friendly.

The strategic use of natural light, open sightlines, and modern finishes all contribute to an experience that feels both premium and accessible. Whether customers are browsing vehicles, waiting for service, or discussing their needs with a sales consultant, the space is designed to make each visit a pleasant, stress-free experience.

A Modern Facility for a Growing Community

The new Mitsubishi dealership, completed in early 2024, is more than just a building—it’s a reflection of the future of automotive retail. Located in the rapidly growing Rt 85 corridor, the dealership is poised to serve as a key part of Frederick’s commercial landscape. We’re proud to have designed a space that reflects both Mitsubishi’s commitment to innovation and the local community’s drive for modern, accessible services.